01 / Visual Design
Visual Design
视觉设计
Design that moves with the platform.
I create visual systems that can travel across social media, long-form graphics, websites and H5 campaigns without losing their character.
01 Platform adaptation
02 Visual storytelling
03 Public-facing design
Design background
One idea, many screens.
With the diversification of media platforms, a single-format social graphic can no longer meet the demand for different media forms. My practice moves from standardised templates towards more intentional visual systems.
A visual workflow
Build once. Adapt with purpose.
I use a slicing approach so that one graphic piece can be distributed across multiple platforms, such as Xiaohongshu, Weibo, websites and H5 campaign pages.
- Platform-adaptive visuals
- Cross-platform user engagement
- Long-form graphics for public communication
Next practice
Video Production ↗