A profile in practice
Hao’s creative approach bridges theory and practice, supporting inclusive learning and fostering cross-cultural understanding through digital storytelling.
吴豪一直致力于将理论与实践结合起来，通过媒体叙事的方法支持课堂中的包容性学习，以及跨文化理解。
Design that moves with the platform.
I create visual systems that can travel across social media, long-form graphics, websites and H5 campaigns without losing their character.
01 / Design background
With the diversification of media platforms, a single-format social graphic can no longer meet the demand for different media forms. My practice moves from standardised templates towards more intentional visual systems.
02 / A visual workflow
I use a slicing approach so that one graphic piece can be distributed across multiple platforms, such as Xiaohongshu, Weibo, websites and H5 campaign pages.
Knowledge, told clearly.
I turn research, travel and everyday questions into short, human-paced stories that are easy to understand and difficult to forget.
01 / The starting point
While working across media and research, I became interested in the distance between complex knowledge and the way people encounter it in daily life. Short video is a way to close that distance.
02 / Specific examples
From scripting and filming to editing and publishing, each video is shaped around one clear question, one memorable visual idea and a pace that respects the viewer.
Research that travels through media.
I combine media practice and academic research to make cultural projects public, accessible and memorable.
01 / A connected practice
The research process shapes the question, the structure and the form. Media then becomes a public-facing way to invite people into that thinking.
02 / Selected projects
Projects include AHRC-funded documentary production and The Hong Kong Experience Project: different formats, connected by a commitment to cross-cultural understanding.
